Eli Schiff is a creative director and principal designer. In his design practice he leads and advises product teams spanning startups to Fortune 500 enterprises. Design projects include IBM, MIT, TEDX, CDC, RigUp, Haekka, Blind Barber and FUTO.

As a design critic, Eli focuses on interface design history and theory—publishing the Uber’s Undoing book and writing his newsletter, Eli’s Shadow. His writing has appeared in The Washington Post, BBC, CNBC, Time, and Fortune.

Eli is available for design consulting projects ranging from rapid critique video sessions to 6 month engagements. Case studies available upon request.